https://www.michellechenux.com/home daily 1.0 2023-03-17 https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615678112140-I07HO5ZNKL6YDEDGAXRO/Blue+Acres.png Home https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615678148419-NX56RMZHCV0JQJM86ADS/Shield.png Home https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615678286419-7MNDQO4NMRLZ3KP618NI/Freeline.png Home https://www.michellechenux.com/freeline daily 0.75 2021-03-13 https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615344194898-7C2FNLPBJQXNDUBYN137/Freeline.png Freeline https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615266842763-MJDV2UGUGDG6KBP3OV01/phonecall.jpg Freeline How do you know that the person calling you is really who they say they are? https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615269363219-AB8U08SNM429CRAS0ENM/phonescam_interviewguide.png Freeline Phone scam target interview discussion guide. https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615338048475-HXL0L3W1NT57044MQBNR/phonescamproblem.png Freeline - A problem not being addressed Majority of respondents believe phone scams to be a moderate to significant problem in their life. Yet, 72% of the respondents were using no apps or services against phone scams. https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615337780303-ZWMEZN6PUVWMD3LDOME8/calleridspoofing.png Freeline - Lack of knowledge on caller ID spoofing 70% of the respondents indicated answers that range from “somewhat untrue” to “very true”. This lack of knowledge is concerning since caller ID spoofing is a key tactic of phone scammers, and caller ID cannot be trusted. https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615674559853-40UCSAJCPBWDIKVW1XW6/Screen+Shot+2021-03-13+at+2.29.06+PM.png Freeline - Scam call journey map With the data collected up to this point, I created a journey map of a typical scam call to visualize the synthesis of the research data. We used this map to look for opportunities for intervention to help people be better at detecting a phone scam. Our competitive landscape research found there were no current solutions that address from the time the call is picked up by a person and when the call ends. The team started forming an idea to provide an intervention during the call, using NLP analysis of the conversation. https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/4edae499-fa04-4429-872e-1f4ce4a8f4dc/Screen+Shot+2021-03-09+at+5.42.07+PM.png Freeline https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/ae3b73c1-f150-42b6-9a59-d38736eb74ba/Screen+Shot+2021-03-09+at+5.42.40+PM.png Freeline https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/ffdc1b34-960f-4da1-88e7-3995f97bcc7e/Screen+Shot+2021-03-09+at+5.43.00+PM.png Freeline https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/25d70dd8-46d0-4ba9-b4f5-0727b7484dd9/Screen+Shot+2021-03-09+at+5.43.23+PM.png Freeline https://www.michellechenux.com/about daily 0.75 2021-06-24 https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615671868374-GQZ81C9BA9N4NSA1C3M8/IMG_3764+copy.jpg About https://www.michellechenux.com/blue-acres daily 0.75 2021-03-13 https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615573134638-ADBN4JTODOCQSRA38D47/IBM+Blue+Acres+Homepage.png IBM Blue Acres https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615573568393-FN3VQ8N0SPA2T1P5CS5E/Frankie+the+Farmer.jpeg IBM Blue Acres https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615666208705-EM7BV2U8JW4OKRX738ZM/Journey+map.png IBM Blue Acres We mapped out the journey of a typical user feedback engagement as described across our interviews, and identified major pain points in the journey. https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/1615573597320-1S4UGM1OXA63T3939U7P/Harper+the+Farmhand.jpeg IBM Blue Acres https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/77166f53-50a6-493c-90e1-eb92e910ebed/User+testing+-+paper.png IBM Blue Acres https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/e386648e-778a-4181-b548-3e0ea608fabf/User+testing+-+paper+2.jpg IBM Blue Acres https://images.squarespace-cdn.com/content/v1/5e92317ca05eaa156c064786/3b4d9416-a0c4-4805-8329-aaaadfa4b89c/User+testing+-+unmoderated.png IBM Blue Acres